Western Shores Marketing

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EROWA produces the finest standardized workholding and robotic systems that together bring unparalleled efficiency and increased production to the metal-working industry.  Their earlier ads showed pictures of these specialized tools and statistics about their accuracy which were only impressive if you already knew what they were and how to use them.  I realized that EROWA was selling more than excellent equipment it was selling a whole new philosophy about manufacturing.  Since you can't sum up a whole new process in a single ad I chose to show the end-result of using EROWA equipment in its advertising:  shops winning orders because of increased efficiency, having time to go on vacation because of increased orders and profit, postcards from vacations long postponed, now possible because EROWA equipment brought business to life.

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"Be brilliant at what you do - the best designer, the best architect, the best musician - but be sure to communicate the knowledge of your skills to others!  Aren't recognition and success wonderful?"

© 2015 Dean Calin