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EROWA produces the finest
standardized workholding and robotic systems that together bring
unparalleled efficiency and increased production to the
metal-working industry. Their earlier ads showed pictures of
these specialized tools and statistics about their accuracy which
were only impressive if you already knew what they were and how to
use them. I realized that EROWA was selling more than
excellent equipment it was selling a whole new philosophy about
manufacturing. Since you can't sum up a whole new process in a
single ad I chose to show the end-result of using EROWA equipment in
its advertising: shops winning orders because of increased
efficiency, having time to go on vacation because of increased
orders and profit, postcards from vacations long postponed, now
possible because EROWA equipment brought business to life. |
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