Western Shores Marketing

Direct Mail

In order for you to keep your brand in front of your clients you need to regularly keep in contact with them.  Sometimes the old-fashioned method of direct mail is what is required if your client base is largely not internet savvy or if you discover that your emails are not being read. Because printing and postage are sizeable costs you want to make sure that your mailing campaign gives your brand a boost without overpowering your customer base.  Let me show you how to run an effective mail campaign by designing a long-term program that keeps you in touch, improves your relationship with your customers and pays for itself.

If your client base is tech-savvy there are specific tools to accomplish this electronically but there are legal concerns that need to be addressed as well, which is why you don't want to treat this effort lightly.  I can either work with your native CRM system (I have worked extensively with SalesLogix) or I can set you up with Constant Contact, which is easy to work with and very affordable.

"With great power comes great responsibility."  Powerful words that ring true today.  Resist the temptation to inundate your existing customers with email.  Even the most loyal will quickly tire of spurious and unwarranted electronic communications!  

Sometimes "less is more!"

I endorse Constant Contact as the email contact solution for business professionals   I endorse Sage SalesLogix as the CRM of choice for business professionals.
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"Be brilliant at what you do - the best designer, the best architect, the best musician - but be sure to communicate the knowledge of your skills to others!  Aren't recognition and success wonderful?"

© 2015 Dean Calin