Western Shores Marketing

Press Releases

One of the easiest and most affordable ways to keep your company in the public eye is through press releases.  Industry publications are always looking for content and by monitoring and publishing these they stay current with what is happing in their arena.

That said, people find if very hard to write about themselves or their own companies, so press releases are often severely delayed or ignored altogether. 

Think of this as hidden money:  often the coverage you receive from a press release being printed is equal to a paid ad in the same publication.  If you balance your paid ads with press releases you can save your company tens of thousands of dollars annually and you can keep your company in the minds of your customer.

 

Good Press Releases Turn into Good Press!

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"Be brilliant at what you do - the best designer, the best architect, the best musician - but be sure to communicate the knowledge of your skills to others!  Aren't recognition and success wonderful?"

© 2015 Dean Calin