One of the
easiest and most affordable ways to keep your company in the public
eye is through press releases. Industry publications are
always looking for content and by monitoring and publishing these
they stay current with what is happing in their arena.
That said, people find if very
hard to write about themselves or their own companies, so press
releases are often severely delayed or ignored altogether.
Think of this as
hidden money: often the coverage you receive from a press
release being printed is equal to a paid ad in the same publication.
If you balance your paid ads with press releases you can save your
company tens of thousands of dollars annually and you can keep your
company in the minds of your customer.